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Learn from leading examples how to scale your B2B contextual content

Context
How do you professionalize your brand, make it more high-end, while showing credibility and still keeping it full of character and charisma?

Peter Snauwaert, host of the leading podcast What’s on Your Mind? Was looking for an upgrade of his podcast brand. Next to this he wanted it to be consistent and uniform across all the media channels he covers.

Solution
Chaomatic created high-end portraits that would be the trust base of his brand PS:Grow and would put Peter’s character first. Next we updated the logo to represent the GROWTH and created thumbnails that contain a lot of depth within the visuals. Adding movement to the background plays with the attention of the viewer.

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Context
How do we get better known for our great services? How can we build our thought leadership, get recognized for it and generate more inbound leads?

ClearXperts is a no-nonsense project sourcing, interim management and recruitment company specialized in Finance, Sales, Marketing and Human Resources.

Solution
Position clearXperts through short expert movies in local language. Layer the expert content from leadership to operational content. This way they can achieve more reach and have contextual B2B content. The imagery is high-end and expertise focused.

Context
How do we generate more inbound sales and establish ourselves as the experts within retail?

Tilroy sells the leading omnichannel software within the retail space. They have customers like Game Mania, A.S.Adventure, AVA, Timmermans and many more.

Solution
Setup an interview concept called: Retail Koplopers. By interviewing the top expert retailers within their space and sharing this via different social channels they can be seen as the leading experts. On top, building their YouTube channel with short expert video’s so they can add value to the full chain of retail.

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Context
Michael Humblet wanted to establish himself as the leading sales expert. On top he wanted to generate incoming leads and become more top of mind so he could be booked as a keynote speaker.

Michael Humblet is the author of ‘Nobody Knows You’ and the leading sales strategy expert in Belgium.

Solution
Set-up a rolling content machine where every quarter we record in one day several videos and shows. Shows are: The Sales Acceleration Show, #justaskmichael, The Chaos Show, … Full-blown setups where he can post on a weekly basis high quality content and generate traffic to his website.

Context
How do we build a content machine that generates awareness and leads for Headlight?

Headlight helps technology companies grow by matching them with the best sales talents on the market.

Solution
We planned a batch recording day with a mix of interviews with thought leaders in the morning and expert videos in the afternoon. The short expert videos cover solutions to problems but also explain keywords that can be leveraged for SEO.

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Context
With had no in-house marketing, yet they wanted to quickly dominate the contract and vendor management segment in the Benelux. They build a software called Sourcing Cockpit and wanted to generate extra leads for the product launch.

With is the leading provider of contract and vendor management solutions and services having the major banks and financial institutions as their customers.

Solution
In order to scale quickly we needed to build attractive content that is downloadable so we created several canvasses & mini-guides, based on the videos we shot during 2 days. These video’s were based on interviews with leading experts in their industry and a second series that revolved around 5 video’s per topic.

Context
Put a rocket into the sales machine of Wizata. Wizata wanted to accelerate their growth by fixing the ‘Nobody Knows Wizata’ upfront before they would arrive at a customer’s meeting.

Wizata has build an open architecture AI platform that empowers engineers to optimize and automate their production process.

Solution
After defining 3 layers of knowledge (strategy to operational) we created 3 different decor sets so we could introduce enough variance into the picture. Chaomatic redesigned their YouTube channel so it looks more high-end and breathes more expertise.

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