Frequently Asked Questions
A typical recording day at the Chaomatic studio starts at 8h30 when the crew starts building up the set. This includes decor, camera’s, sound & light. We’ll expect you to arrive around this hour for a short briefing and to put some mat powder on your skin to avoid you’re going to look like a shiny object on screen. The first expert or speaker will start around 9h30. We’ll record the planned topics and if there is time left, you’ll get the chance to record extra videos. After filming we’ll ask you to pose for pictures (we’ll use them in our thumbnail designs and among other things.) After this we’ll ask you to summarize what you have just said. This last video we can then use as a trailer or an intro of the recorded series. We divide this day mostly in 4 recording parts so we can vary between speakers and sets so everybody will be able to follow the pace. Normally we end the recording day around 17h. But we’ll go on until the last drop of expertise and energy is spend on the screen. We tried several flows but the above is the most efficient to produce +5 months of content in 1 day.
The process starts with deciding who will be put in front of the camera and what topics will be explained. No worries, we’ll guide you through deciding which topics would work best for you and your company and we’ll optimize the video titles for SEO in a later stage. Together with the Chaomatic team we run through these titles, and we’ll advise you on the sequence, content, what to wear and we’ll propose you a set design (a decor matching what you want to convey with your company). Some people want a tech look, some want a high-end office look, some a cozy environment, all is possible! Once this is fixed, we’ll ask you to start working on your script and to exercise in front of a mirror. Tip: Do this while being stuck in traffic! We have customers who send us WhatsApp recordings for feedback. We’re there to help you so don’t hesitate to ask the experts!
There are different types of videos ranging from expert videos (human face oriented) to Hero movies (emotion oriented). The length depends on where you want to distribute your video. Nobody will watch for instance a 25-minute video on LinkedIn. The average social media needs short snackable content averaging between 1 to 3 minutes. Longer formats will work for interviews and deep dive lessons, but these are distributed either on websites, landing pages and Youtube. Some master long formats but the key to remember is that any social media algorithm will push you up if people watch the full length of your content. Better to distribute several shorter videos than 1 long video.
Depending on the type of video you want to create we recommend starting with the most important. Something that triggers attention. Typical sentences that are used here (a polarizing statement) e.g. “Video is dead, so let’s talk about video”.
Start with contrast e.g. “Most people think x will work, but this never happens”. Or start with the end or conclusion e.g. “We need to plant more trees”.
Our team is happy to help you shape and tune your scripts as this is part of our service.
Here is a guideline for an expert video: 7 second intro (1 to 2 sentences), then we’ll put an introduction screen (your company) and then you start your story from the beginning. This way you create a hook and people keep watching. Click here for a ton of good examples.
There is a reason why good news anchors are rare. You see it in people’s eyes when they are reading as they start moving their eyes and heads. Also, the timing and breathing is an art while you read. We recommend you train your script, so you’ll bring it like a story. Stories are always more interesting and captivating. We recommend a prompter when you are doing a text you didn’t read or when timing becomes very important (e.g. exact timing to add a Call To Action (CTA) or for publicity).
When a camera films fine patterns a weird looking effect can appear called a moiré pattern. This is due to the distortion between the light and the lens. Chaomatic works with cinematic lenses, and we avoid this at all costs. We recommend that you don’t wear fine patterns: no fine lines, no little squares, or fabric that has fine patterns woven into it. While building your setlist we will recommend which colors to wear.
After many years of experience we see that people can record an average of 5 to 8 videos in 1 hour and 30 minutes. That is why we work in blocks of 2h (including getting the lights and camera positioned). Typical presenters, (people that do e.g. a lot of keynotes) are better trained and can probably do more. The current record at Chaomatic is 28 videos in 1 hour. (A record proudly owned by our CEO.) Feel free to beat this! But we do not expect you to do this. It is normal after recording a lot of videos you’ll feel very tired as this is a new skill you’re learning.
Imagine everybody is naked around you. Sounds weird but it definitely helps. The first time you speak in front of a camera it probably feels strange and awkward. And most people are afraid of failing. Our teams find it completely normal if you start 20x over again. Even the best speakers sometimes have their off days so do not worry about that. Our job is to make you as comfortable as possible in front of the camera so let us know what can help you or when you feel stuck or in need of a small break. We would recommend exercising your text, so it becomes a 2nd nature. The other thing that works is to focus on the first 2 sentences. If you nail these, the rest of the content will flow very naturally. And remember, you’re the expert! You know what you’re talking about.
Chaomatic aims to deliver the high-end pictures/stills within the first week of recording. The final videos we’ll be delivered within 3 to 4 weeks, depending on if we can get all the branding material and feedback from you and your company on time. This delivery period is part of our general Terms & Conditions and we advise you to read those for all the details and legally binding terms.
Contextual content is timely, authoritative, and relevant content optimized depending on your customer’s journey. We believe that making content in a layer (from exec. to operational content) will create more thought leadership and a bigger reach for your targeted audience. Talking about your expertise and matching your story to the hierarchy level you wish to reach, has the most impact for lead generation. A very good explanation on how this works can be found in this book: Nobody Knows You
We do this by optimizing the recording day as efficient as possible. 4 blocks of recording different experts and different layers of contextual content. Next to producing videos we also produce pictures, sound, behind the scenes, and some more exotic content types all on the same day. We record this with high-end cinematic equipment so we can achieve immediately the high-end quality that your business deserves. If you want to see some examples check this link.
An expert video is typically a talking head (an expert) that explains the solution to a problem in their field, bades on their expertise. These vary between 1 to 4 minutes. Here are some good examples.
An interview consists of minimum 2 people on screen. The average length of an interview varies between 4 to 25 minutes. (Sometimes up to 1 hour but this format will rather be used as a podcast.) There are many ways to do interviews. Ask our team the options. Here you can see some examples.
A hero movie is very different. The base is an emotional storyline that combines storytelling with images into a very compelling and attractive video. These videos require much more preparation upfront and more post-production work after the recording day(s). Recordings require multiple sets and unique music. A good example can be found here. Typically, hero movies go from 30 seconds to 4 minutes.
We record with cinematic lenses and professional camera equipment. We work with Blackmagic camera equipment and have several cameras that are able to record up to 6K resolution. On top we use professional audio equipment from pin microphones (those little black dots you see) to microphone booms that are out of sight. We believe that the quality of our recording material reflects in the final video product.
A video captures more attention than a still image. On top, as you see a real person talking or explaining something, trust goes up immediately. This way you can build thought leadership and turn your expertise into market leadership. Prospects watch the video and will reach out to discuss the topic you’re explaining and eventually ask if you can solve the problem for them with your product or service. We also recommend sending videos pro-actively in your sales funnels to prospects. Not the classic sales videos but rather value based videos that solve real problems. This whole theory is explained here.
Cinematic video is created with cinematic lenses, high-end camera equipment and professional sound material. The difference can be seen immediately in the images but they require more work during the post-production stage. Most of the time we explain this by saying: “Think of a Netflix series”. Those type of images.
The cost of a video depends on how much work is needed. Expert videos are cheaper because we can produce them in batch production. Hero movies require a lot more work upfront, multiple recording days, and more post-production time. Ask us for a quote and we’ll provide you with the details.
As we perfected the batch recording mechanism of recording as much video content as possible in one day (by using cinematic lenses and high-quality camera equipment), we figured out that we’re able to produce a lot of qualitative videos in quantity. The quality will stand or fall with the content the expert is able to produce. Chaomatic commits to producing the best possible quality they can with their cinematic equipment. Don’t be mistaken, the current state of the media is that you need to be able to be ready for a volume content warfare. On top of that, the attention span is shrinking per generation you’re trying to reach. Just ask our experts and they’ll explain in detail with lots of data how to build your strategy around this. Our model was based upon our CEO, Michael Humblet, who was looking for an efficient way to produce tons of content in 1 day.