Context
How do you professionalize your brand, make it more high-end, while showing credibility and still keeping it full of character and charisma?
Peter Snauwaert, host of the leading podcast What’s on Your Mind? Was looking for an upgrade of his podcast brand. Next to this he wanted it to be consistent and uniform across all the media channels he covers.
Solution
Chaomatic created high-end portraits that would be the trust base of his brand PS:Grow and would put Peter’s character first. Next we updated the logo to represent the GROWTH and created thumbnails that contain a lot of depth within the visuals. Adding movement to the background plays with the attention of the viewer.